I Turn Market Behavior into Campaigns That Drive Real Product Adoption
I design campaigns based on how people actually decide, so they don’t just attract attention, but lead to real action.
In many industries, the challenge isn’t awareness, it’s changing habits. That’s where I focus: turning interest into actual behavior change.
My Experience
Not all audiences resist because they don’t understand the product, sometimes they resist because of habit, risk, or workflow. I design strategies that address those barriers directly
In many cases, the user isn’t the decision maker. I map how decisions actually happen—between users, influencers, and project owners—to create campaigns that work in real situations
I don’t rely on trends or guesses. I use real audience behavior, campaign data, and field feedback to build strategies that are measurable and adaptable
Project & Works in 2025
Selected projects focused on campaign strategy, audience insight, and marketing communication across the construction and interior industries
9th Crona Anniversary "WOWktunya9anti" (Online Campaign)
Workshops showed interest, but weren’t ready to switch. The barrier wasn’t the product. It was habit, price sensitivity, and perceived risk. Instead of mass sampling, I designed a qualification-based campaign to identify workshops with real switching intent.
By combining targeted ads, influencer collaboration, and structured data collection, the campaign didn’t just generate attention—it created actionable leads for sales follow-up.
→ Result: Generated 100+ inquiries and 50+ qualified workshop leads for targeted sales follow-up
Manage Social Media Account
Increased Instagram followers by 54% (5,000 → 7,700) through audience-focused content strategy and campaign optimization
IndoBuildTech Jakarta Exhibition
Executed a brand activation campaign to strengthen engagement between premium construction brands and their target audience.
Focused on creating a hands-on product experience to build trust and gather real customer insights.
→ Result: Increased direct interaction, on-site purchases, and valuable audience insights
HAKI Jakarta
Led on-ground activation to maintain brand visibility among contractors and consultants at a high-profile industry event.
Designed an engaging booth experience to attract relevant visitors and capture qualified leads.
→ Result: Collected 150+ qualified industry contacts for follow-up
Frequently Asked Question
1. What do you actually do in a campaign?
I don’t just execute campaigns, I design how they should work from the start.
That includes understanding audience behavior, defining the right approach, and making sure every activity leads to a measurable outcome
2. What makes your approach different?
Most campaigns don’t fail because of execution—they fail because the strategy was wrong from the start.
I focus on why people don’t act, not just how to get attention
3. Do you only work on digital campaigns?
No. Many campaigns need both online and offline to work effectively. Digital creates awareness, but real-world interaction often builds trust and drives action
4. Can you help improve an existing campaign?
Yes. Usually, I start by identifying where the disconnect happens, between audience behavior and campaign approach, then adjust the strategy to make it more effective
5. Do you handle execution as well?
Yes, but always as part of a bigger system. Execution without strategy might run—but it rarely delivers meaningful results
6. What kind of brands do you usually work with?
I’ve worked with brands in construction and technical products—where adoption depends on trust, habit, and real usage, not just visibility
If your campaign needs more than just reach
let’s build something that actually drives real usage